Then he said, "I'm actually thinking about it. Trying "not to sound disrespectful," Jones asked if NCIBA members sold his new book, Here Comes Trouble (Grand Central), at their cost (bringing the consumer price closer to the discount Amazon can offer), would the celebrity pro-indie author not sell his books on Amazon? "Jimmy just walked out of the room," Moore joked, pointing to where Hachette's Jimmy Franco had been standing by the door. Then Brad Jones, co-owner of Booksmart in Morgan Hill, made a direct challenge. First Praveen Madan, co-owner of the Booksmith in San Francisco, asked Moore how to educate the public that unequal discounts offered to big retailers like Amazon put indie retailers at a huge disadvantage. After speaking nonstop and entertainingly for more than an hour to a group of booksellers who could be described as members of his "choir," things got interesting when he opened up the floor for questions. After "getting distracted" a couple of blocks away while making an appearance in support of the thousands of protestors gathered at Occupy Oakland, Michael Moore was late for his appearance at a "special event" at this year's Northern California Independent Booksellers Association trade show last Friday evening.
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